Have you ever questioned why certain brands appear almost magnetized online and can easily garner their own following and customer base? Picture going on social media and seeing a brand that is all over the place—people mention it, it has an influencer talking about it, and it simply seems reliable. What is in the air […]

Have you ever thought of why there are certain Instagram accounts that appear to have the cult-like base of followers that share their content everywhere and like everything they say? As a beginner, the first important thing to realize in regards to developing a loyal following on Instagram is getting followers. Consider your followers as

It may be an aspiring artist who has just recently released a new song on Spotify. One day goes by, and all of a sudden your song receives tens of thousands of plays. How did it happen? The solution can be found in the immense momentum of Spotify users and listeners and how they can

Have you ever wondered how certain Twitch streamers always appear to get and subsequently retain a good following where others cannot even draw a small line of viewers? To start making a successful Twitch channel, it is not enough to stream well-known games or stream at random. It is about establishing a genuine rapport with

Have you ever wondered why some TikTok videos go viral all of a sudden, getting millions of views overnight? Like that of a small coffee shop in Austin who published a shaky and rough 10-second video of a barista striking a latte art wrong. It had more than 1.2 million views within hours, caused long